Photo books are not just for scrapbooks and Christmas gifts. They can be very useful tools in helping to promote your business as well. Here are some examples of how.
Portfolios:
If you are in a creative and/or design-based business, you know that having a portfolio is your key to getting clients. Showing off your past work is sometimes the only way to get new jobs and having a top-notch portfolio can often be the difference between that job going to you or one of your competitors. There is no more elegant way to display your work than in the form of a hardcover photo book. The key to any successful portfolio is making sure that you have artistic, high-quality photos of your work. This cannot be stressed enough. Before, during, and after every job, you need to make sure that you are getting photographs that show your progress, your process, and your finished product. The main advantage is that you can custom make your portfolios to zero in on the needs of every potential client..
Promo Kits:
If your business is just starting out, you can give your potential clients, the press, and the public at large an elegant representation of your services and what you have to offer. Real estate companies, for instance can create separate books of houses in every price range and can even custom-create photo books for every potential buyer according to their specifications. No matter what business you are in, there are many ways that the ability to create your own photo books on demand can help you with the promotions end of your business.
Company History Book:
If your business is not so much about goods as it is services, and it has an interesting story attached to its beginnings (or even if it doesn’t) you can put a book together about your history and give it out at events and conventions. Go and get some quality photos of the garage that you started in, and some photos of your people at work. Write a few blocks of text about who you are, what you do, and how you got where you are, and you will have a promotional item that stays in people’s minds.
Now the next question on your mind might be how do I produce these books? Depending on your business, you can go the simple route of buying
pre-made photobooks that only require you to have a stapler on hand to staple the sheets together, and then insert them into the cover. Or you can go the more elaborate route of creating your own
Casemade Covers and binding the photobooks in house using a
Fastbind System. Whatever method you choose, a great tip is to use
hinged paper so that your photobook pages lay flat in the book, allowing for a seamless transition from one page to the next.
